Hinging on the concept of transvestism, this article traces a trajectory that goes from Alfonsina Storni’s re-appropriation of the women’s page in the guise of a male persona, through Alejo Carpentier’s contributions to a fashion column disguised as Jacqueline, to Clarice Lispector’s unsettling use of the page addressed specifically to women in two Brazilian newspapers from 1959 to 1961.