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Profile picture of Udara Rangana Jayathilaka

Udara Rangana Jayathilaka

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@kurk

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  • Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

    Author(s):
    Udara Rangana Jayathilaka
    Date:
    2020
    Subject(s):
    International business enterprises
    Item Type:
    Abstract
    Tag(s):
    Brand switch, Glocalization, KNN, Logistic Regression, machine learning

  • Customer Segmentation of Cross-border E-commerce based on FRMD Using Unsupervised Machine Learning

    Author(s):
    Udara Rangana Jayathilaka
    Date:
    2021
    Subject(s):
    International business enterprises
    Item Type:
    Abstract
    Tag(s):
    Cross-border, Customer segmentation, E-commerce, machine learning, RFM, RFMD

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Udara Rangana Jayathilaka

Profile picture of Udara Rangana Jayathilaka

@kurk

Active 4 months, 3 weeks ago