About
Geoffrey Way is the Manager of Publishing Futures for the Arizona Center for Medieval and Renaissance Studies. His research focuses on how digital technologies shape Shakespere’s cultural relevance with audiences through both marketing and performance. His work has appeared in Shakespeare Bulletin, Borrowers and Lenders, The Journal of Narrative Theory, Humanities (co-authored with Devori Kimbro and Michael Noschka), and the collections Early Modern Studies After the Digital Turn and The Shakespeare User: Critical and Creative Appropriations in a Networked Culture (co-authored with Courtney Lehmann). He is currently working on his book, tentatively titled Digital Shakespeares and the Performance of Relevance, and co-editing two collections, Shakespeare, Appropriation, and Power (Working Title) with Vanessa Corredera, and Shakespeare at the Intersection of Performance and Appropration with Louise Geddes and Kathryn Vomero Santos. He also is co-creator and co-host of the podcast Remixing the Humanities with Devori Kimbro and Michael Noschka. Education
Ph.D., Literature, Arizona State University
M.A., English, Clemson University
B.A., English and History, Virginia Tech
Publications
“Lend Us Your Earbuds: Shakespeare/Podcasting/Poesis.” Humanities 8.2, March 2019.
“Together, Apart: Liveness, Eventness, and Streaming Shakespearean Performance.” Shakespeare Bulletin 35.3, Fall 2017: 389-406.
“Young Turks or Corporate Clones? Constructing the (Young) User in the Shakespearean Attention Economy.” Co-authored with Courtney Lehmann. In The Shakespeare User: Creative and Critical Appropriation in the Twenty-First Century. Eds. Valerie M. Fazel and Louise Geddes. Palgrave, 2017: 63-79.
“Staying Relevant: Marketing Shakespearean Performance through Social Media.” Early Modern Studies After the Digital Turn. Eds. Laura Estill, Diane Jakacki, and Michael Ullyot. ACMRS, 2016: 345-368.
“Peeking Behind the Digital Curtains: Shakespeare Performance Institutions, Social Media, and Access.” Borrowers and Lenders 10.1, Spring/Summer 2016: 1-26.
“Social Shakespeare: Romeo and Juliet, Social Media, and Performance.” Journal of Narrative Theory 41, Fall 2011: 401-420.
Memberships
MLA, Shakespeare Association of America
