Effective crisis communication response through using the proper strategies is critical to cope with crises and to protect the reputation and existence of the involved parties. Usually, aviation accidents receive great attention from the media and the public. Malaysia Airlines Flight 17 (MH17) which was shot down over eastern Ukraine on 17 July…[Read more]

The study has examined the similarities and differences in the coverage of two Palestinian news agencies Ma’an and Palestinian Information Center (PIC) on the reactions of Palestinian President Mahmoud Abbas’s regarding relocating the US embassy from Tel Aviv to Jerusalem. The study has also aimed to explore the use of four function of framing by…[Read more]

This is a study on the growth of public relations in Malaysia based on the advertisements placed in the newspapers during the colonial period. Tracing the historical development serves to make a better understanding about the nature of public relations practice. This paper therefore aims at exploring the development of the public relations…[Read more]

TV played a significant role during the pandemic period due to its high credibility as perceived by Malaysians. During Movement Control Order (MCO) of COVID-19, many information has been disseminated through both traditional and social media. Some that information was credible and came from reliable sources while other information was fake and…[Read more]

This study demonstrates main reasons for choosing The National University of Malaysia (UKM) by international students and their needs and expectations toward the University. The study also shows the obstacles faced by those students and their satisfaction towards UKM. A total of 108 questionnaires were distributed in the main campus to the…[Read more]

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of…[Read more]

Crises are unavoidable which makes response an imperative matter. Thus, the proactive style becomes an indispensable part of the readiness and preparedness in any potential crisis and can help prevent it. Besides, the reactive style is still important to deal effectively with a crisis especially regarding its recovery. Proactive and reactive…[Read more]

Maintaining a good image of political leaders is significant to ensure their political life. The image of political leaders, including presidents of any country, is threatened when they are facing critical situations. This study examines the coverage by the Malaysian media, specifically New Straits Times (NST), on the Palestinian Presidents,…[Read more]

The main focus of this study is the coverage of New Straits Times (NST) of the first Palestinian General Elections for two presidential candidates namely, Yasser Arafat and Samiha Khalil. This study aimed to explore if any of Entman’s 1993 framing functions was used in the coverage of this issue and to explore whether the tone of NST coverage w…[Read more]

The issue of deliberate forest fires that set illegally in Indonesia by plantation companies in their slashand-burn forests to clear lands for lucrative palm oil plantations and its caused transboundary haze became a hot issue for discussion. These fires have a negative influence on Indonesia and its neighbourhood countries, especially on their…[Read more]

The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were…[Read more]