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The Fetish of Style: The Elements of Style and The Marketing of English Language Usage
- Author(s):
- Laura Lisabeth (see profile)
- Date:
- 2016
- Group(s):
- RCWS History and Theory of Composition, RCWS Literacy Studies, RCWS Literacy Studies, RCWS Writing Pedagogies, TM Book History, Print Cultures, Lexicography
- Subject(s):
- Culture--Study and teaching, Language and languages
- Item Type:
- Conference paper
- Conf. Title:
- MLA 2016 Literature And Its Publics: Past, Present and Future
- Conf. Org.:
- MLA
- Tag(s):
- book history, materiality, mla16, publishing, writing, Composition, Cultural studies, Language
- Permanent URL:
- http://dx.doi.org/10.17613/M61W25
- Abstract:
- I argue that The Elements of Style by Strunk and White comes out of a history connecting it to the nineteenth century "conversation handbook" (Connors) and other cultural guides to middlebrow identity formation including The Book-Of-The-Month Club. The Elements of Style is a guide to a genteel language performance rooted in the racialized, gendered and classed discourses of these middlebrow cultural objects.
- Metadata:
- xml
- Status:
- Published
- Last Updated:
- 3 years ago
- License:
- All Rights Reserved
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The Fetish of Style: The Elements of Style and The Marketing of English Language Usage