• User Research Report: Materials for the Arts

    Author(s):
    Caitlin Ballingall, Amanda Chen, Nicholas Dease, Phoebe Stein (see profile)
    Date:
    2018
    Subject(s):
    User-centered system design
    Item Type:
    Report
    Tag(s):
    user research, persona, user insights
    Permanent URL:
    https://doi.org/10.17613/jtwp-8z26
    Abstract:
    Materials for the Arts (MFTA) is a nonprofit organization supported by New York City Department of Cultural Affairs, with support from the Departments of Sanitation and Education. Materials are collected from individuals and business and then made accessible to thousands of different educational programs across all of New York City’s five boroughs. MFTA collects over 1 million pounds of reusable materials a year, to make available for free to nonprofits and civic organizations (MFTA website). Materials for the Arts is a New York City government funded organization and as such, the organization exist on two separate websites, https://www.mfta.org and www.materialsforthearts.org. Information is distributed differently across the two platforms. The government site is utilized for making donations and schedule appointments to MFTA. While the Friends of MFTA site offers information on how to become more involved with the organization via volunteering, events and educational programming. To this end, Friends of MFTA has recently gone through a website redesign, with the goal of driving more users to its website. The organization would like its users to be informed of the different opportunities it provides beyond donations and scheduled appointments. In order to insure that prospective users are efficiently and effectively exploring the interface a series of user interviews and observations were performed by a Pratt research team. The team has identified key insights found from eight separate interviews and observations, and created user personas based on these interviews.
    Metadata:
    xml
    Status:
    Published
    Last Updated:
    4 months ago
    License:
    Attribution
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