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Research on the Viability of the Pop Up Business Model in Metropolitan Detroit
- Author(s):
- Rita Fields
- Date:
- 2014
- Group(s):
- MSU EDA University Center: Regional Economic Innovation
- Subject(s):
- Economic development, Sustainable development, Rural development, Community development, Urban, Michigan--Detroit, Sustainable urban development, United States. Economic Development Administration, Madonna University (Livonia, Mich.)
- Item Type:
- Report
- Tag(s):
- Economic, Development, #DetroitMichigan, REI, equity, Economic development, innovation, EDA, Pop up business
- Permanent URL:
- https://doi.org/10.17613/6sf7-c924
- Abstract:
- This project focused on a recent trend of utilizing pop up retail as an economic development strategy, specifically in Detroit. The project involved a data collection process and engagement process to utilize information from past pop up events for the planning and implementation of a pop up event. The two most important stakeholders with pop up retail are the land owners and the entrepreneurs. As a result, student teams were charged with conducting interviews with both landlords and pop up entrepreneurs. The results were used to create a pre-implementation framework that could be applied as guideline or checklist for landlords and entrepreneurs interested in launching a pop up business in the city of Detroit.
- Metadata:
- xml
- Status:
- Published
- Last Updated:
- 6 months ago
- License:
- Attribution
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fields2014_report.pdf