• Fashion, Cinema, and German-American Propaganda in 1930s Bucharest

    Sonia D. Andras (see profile)
    Connected Academics, Cultural Studies, Fashion Studies, Global & Transnational Studies, History
    Fashion, Propaganda, Motion pictures, Romania, United States, Germany, National socialism, California--Los Angeles--Hollywood
    Item Type:
    fashion, romania, germany, usa, hollywood, america, cinema, film, propaganda, gender
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    This paper explores how Bucharest’s cinema-going public perceived the Nazi influence on Hollywood in the 1930s. The aim is to identify how Nazi propaganda was disseminated and consumed in interwar Bucharest and its similarities to the idea of glamour, relevant both to fashion and cinema. Considering the links between Goebbels’ propaganda machine and certain entities or individuals in Hollywood, US cinematography becomes a more complex medium of dissemination beyond a mere promoter of modernity’s technological and consumerist ideas. Romania’s situation in the 1930s, especially the increasing leaning towards the extreme right then inform movie star image, particularly through a gendered lens, as perfect tools for propagandists. The interwar cinema-centered Romanian discourse involves a triple filtration, through Hollywood, Berlin, and Bucharest, as a complex depiction of the Romanian public’s ideals and views. To illustrate these points, I will analyze relevant written and visual texts from the interwar era, including fiction, memoirs, essays, nationally and locally spread cinema-centered and general periodicals, postcards, or photographs. The interdisciplinary research will include cultural studies (fashion, media, cinema, gender), history, and discourse analysis. This innovative perspective on fashion and cinema in an interwar Romanian context adds to the existing knowledge by opening new research topics and subjects in the fields of fashion studies and Romanian studies.
    Andraș, Sonia D. 2022. “Fashion, Cinema, and German-American Propaganda in 1930s Bucharest.” Yearbook of the “Gheorghe Şincai” Institute for Social Sciences and the Humanities of the Romanian Academy, no. 25: 211–35.
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    Journal article    
    Last Updated:
    7 months ago
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