• Professional Values, Ethics, and Professionalism of Public Relations Practitioners

    Author(s):
    Mohammed Fadel Arandas, Mohammed Fadel Arandas (see profile) , Syed Arabi Idid
    Date:
    2016
    Item Type:
    Article
    Permanent URL:
    https://doi.org/10.17613/aaw4-jd45
    Abstract:
    This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.17576/JKMJC-2016-3201-17
    Publisher:
    Penerbit Universiti Kebangsaan Malaysia (UKM Press)
    Pub. Date:
    2016
    Journal:
    Jurnal Komunikasi, Malaysian Journal of Communication
    Volume:
    32
    Issue:
    1
    Page Range:
    351 - 370
    ISSN:
    2289-1528
    Status:
    Published
    Last Updated:
    8 months ago
    License:
    Attribution
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