• Glocalisation, Cultural Identity, and the Political Economy of Indian Television

    Author(s):
    AMARENDRA KUMAR DASH
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2015
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Film Studies, Television Studies
    Subject(s):
    Economics, Television, Communication, Group identity
    Item Type:
    Article
    Tag(s):
    Glocalisation, decolonisation, decentralisation, Indian television, Political economy, Indian religions, Indian culture, Cultural identity
    Permanent URL:
    http://dx.doi.org/10.17613/j94z-6y04
    Abstract:
    From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady evolution marked by phases of silent or radical revolution. Born with a political agenda of national reconstruction and turning out to be an ideological hegemony, its course has been redefined by absorbing transnational media participation and the dispersion of ideas in regional channels. It is to be noted that the Indian media market has shown resistance to both global as well as national cultural hegemony. While large scale glocalisation by the transnational media networks these days is the recognition that Indian market and culture cannot be radically colonised, the expansion of regional language channels later has weakened the hegemonic authority of national networks. The Indian market today is defined by the simultaneous presence of the global, the local, the regional, and the glocal media signifiers. Taken together, these significations point at a larger picture of glocalisation of market culture, especially, where the consumer agency consists of participants across space, class, gender, and generation.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    1 year ago
    License:
    All Rights Reserved
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