• Media Representation and Celebrity Discourse:Editorial Approaches to Sachin Tendulkar's Retirement

    Author(s):
    JAYAKRISHNAN SREEKUMAR
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies
    Subject(s):
    Sports journalism, Sports, Editors, Communication, Mass media
    Item Type:
    Article
    Tag(s):
    Comparative analysis, editorials, media discourse, media representation, Sachin Tendulkar, Sport, Editor
    Permanent URL:
    http://dx.doi.org/10.17613/8jp2-re86
    Abstract:
    The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers the world has ever witnessed, was a major landmark in the recent history of sport and generated a widespread media discourse across the world. This paper analyses how differently Indian and foreign media engaged with this celebrity discourse through a comparative analysis of the online editorials of three leading international dailies namely, The Hindu (India), The Guardian (UK) and The New York Times (US) during a given period. During the study, the resea rcher identified contrasting online editorial approaches (Indian and non-Indian pattern) to the treatment of Tendulkar’s retirement. The retirement articles of other Indian greats in these three newspapers were also analysed and compared with the articles on Tendulkar. A number of variables and sub-variables were identified and analysed to discuss the key differences in the two ‘patterns’ of media representation. The paper concluded that while the Indian pattern idolised Tendulkar and made comparisons to God; the ‘non-Indian pattern’ was objective and neutral.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    1 year ago
    License:
    All Rights Reserved
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