• Perception and Practice of Public Relations among Municipality Employees in Ethiopia

    Author(s):
    SPURGEON BEREKET WONDIMU
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies
    Subject(s):
    Public relations, Communication, Journalism, Mass media, Perception
    Item Type:
    Article
    Tag(s):
    practice, Ethiopia, Public culture
    Permanent URL:
    http://dx.doi.org/10.17613/dnq1-7012
    Abstract:
    The main focus of this study was to assess the perception and practice of public relations by municipality employees in Ethiopia. This study used mixed method of research approach (qualitative and quantitative). Purposive sampling was applied to collect data from 45 employees of the various municipalities from the 11 zones in Ethiopia. Additionally 12 top managers were purposively chosen for interview to ascertain the practice of PR. Observation was also applied in addition to the interview to supplement and triangulate data. The quantitative data was analyzed using descriptive statistics and the qualitative data were analyzed thematically. The results of the quantitative data showed that, the employees had positive perception of public relations. The interview result showed that the practice is limited due to the lack of funds and expertise.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    1 year ago
    License:
    All Rights Reserved
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