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Visual Public Relations in Middle Eastern Higher Education: Content Analysis of Twitter Images
- Author(s):
- HUSAIN EBRAHIM HYUNJIN SEO
- Editor(s):
- Jyotirmaya Patnaik (see profile)
- Date:
- 2019
- Group(s):
- Communication Studies, Cultural Studies, Digital Humanists, Television Studies
- Subject(s):
- Mass media and war, Public relations, Education, Higher, Journalism, Social media, Middle East
- Item Type:
- Article
- Tag(s):
- Visual content analysis, visual framing, Media and conflict, Higher education, Images
- Permanent URL:
- http://dx.doi.org/10.17613/bbk6-g133
- Abstract:
- Researchers conducted a content analysis of 537 Twitter images posted by Kuwait University, King Saud University of Saudi Arabia, and United Arab Emirates University to examine how public universities in the Middle East use social media to promote their agenda. Researchers analyzed prominent topics and democracy frames featured in the Twitter images and the structural characteristics of those images. The analysis shows significant differences between the three universities in terms of the most prominent topic category and democracy frame. A significantly higher proportion of the Twitter images posted by Kuwait University featured educational and political topic categories. The analysis of democracy frames shows that these public universities often used their social media channels to promote the respective government’s political agenda.
- Metadata:
- xml
- Published as:
- Journal article
- Status:
- Published
- Last Updated:
- 2 years ago
- License:
- All Rights Reserved
- Share this:
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