• The High/Low Toggle: Alt-Right Code Switching on 8chan

    Author(s):
    Luke Munn (see profile)
    Date:
    2019
    Subject(s):
    Racism
    Item Type:
    Article
    Tag(s):
    hate cultures, Populism, radical right, sexism
    Permanent URL:
    http://dx.doi.org/10.17613/0shq-tc31
    Abstract:
    The alt-right has recently achieved a kind of intellectual legitimacy, with best- selling books, lecture tours, and academics who splice racist ideals into sophisticated new ideologies with pseudoscientific rhetoric. Yet the alt-right also contains a strong anti-intellectual tradition, a populist demagoguery that rails against the doctored version of reality handed down by official institutions like the university. This paper thus argues that the alt-right derives much of its power from an ability to rapidly code switch between the high culture of scientific rationalisation, academic theories and institutional legitimacy, and the low culture of populist tropes, crude humour and pragmatic action. To explore this phenome- non, I analyze 24 hours of postings from the /pol board of 8chan, regarded as ground zero of alt-right discourse. In scrolling through these pages, 8chan users move back and forth between logical arguments and low-brow jokes, between scholarly literature recommendations and simple lifestyle suggestions. Though these twin modes are logically opposed, they are functionally complementary, slowly nudging users towards a more far-right position.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    https://doi.org/10.25969/mediarep/13812
    Pub. Date:
    2019
    Journal:
    Navigationen: Zeitschrift für Medien-und-Kulturwissenschaften
    Volume:
    2019
    Issue:
    2
    Page Range:
    149 - 160
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    Attribution-ShareAlike
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