• Rendered Inoperable: Uber and the collapse of algorithmic power

    Author(s):
    Luke Munn (see profile)
    Date:
    2019
    Subject(s):
    Mass media--Study and teaching
    Item Type:
    Article
    Tag(s):
    gig economy, platform labor, uber, Media studies
    Permanent URL:
    http://dx.doi.org/10.17613/basx-jv65
    Abstract:
    Today the algorithmic moves off the white- board and into the world, producing subjectivities, articulating relationships, and shaping behaviours. Yet to obtain its objectives, the algorithmic must draw upon bodies, flows, and materials — matter which is contentious and agents which have their own intentionalities. Efficacy cannot simply be assumed, but must be incessantly negotiated via a set of procedures. What are the operations needed to incorporate subjects and spaces into regimes of algorithmic coordination? By examining the ride-sharing platform Uber as a case-study, three operations are identified as critical: encapsulation, enlistment and enchantment. When these operations are incomplete, algorithmic traction on a subject slips away, producing an array of undesired and unanticipated effects.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    https://doi.org/10.7146/aprja.v7i1.115057
    Publisher:
    Aarhus University Library
    Pub. Date:
    2019-10-29
    Journal:
    A Peer-Reviewed Journal About
    Volume:
    7
    Issue:
    1
    Page Range:
    14 - 25
    ISSN:
    2245-7755
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    Attribution-NonCommercial-NoDerivatives
    Share this:

    Downloads

    Item Name: pdf 115057-article-text-236953-3-10-20190923.pdf
      Download View in browser
    Activity: Downloads: 45

    Back to Deposits