• Rendered Inoperable: Uber and the collapse of algorithmic power

    Author(s):
    Luke Munn (see profile)
    Date:
    2019
    Subject(s):
    Mass media--Study and teaching
    Item Type:
    Article
    Tag(s):
    gig economy, platform labor, uber, Media studies
    Permanent URL:
    http://dx.doi.org/10.17613/basx-jv65
    Abstract:
    Today the algorithmic moves off the white- board and into the world, producing subjectivities, articulating relationships, and shaping behaviours. Yet to obtain its objectives, the algorithmic must draw upon bodies, flows, and materials — matter which is contentious and agents which have their own intentionalities. Efficacy cannot simply be assumed, but must be incessantly negotiated via a set of procedures. What are the operations needed to incorporate subjects and spaces into regimes of algorithmic coordination? By examining the ride-sharing platform Uber as a case-study, three operations are identified as critical: encapsulation, enlistment and enchantment. When these operations are incomplete, algorithmic traction on a subject slips away, producing an array of undesired and unanticipated effects.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    Attribution-NonCommercial-NoDerivatives
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