• Testing of Banking Services in Bangladesh: A Study on Prime Bank Limited Rangpur Branch

    Author(s):
    Md. Zahid Hossain, Md. Tareque Quddus
    Editor(s):
    Alim Al Ayub Ahmed (see profile)
    Date:
    2015
    Group(s):
    Archives, Asian Business Review, Business Management, Literature and Economics, Scholarly Communication
    Item Type:
    Article
    Permanent URL:
    http://dx.doi.org/10.17613/ft4m-6t19
    Abstract:
    Customer satisfaction is asset .At present clients are so much conscious and sensitive about the services what they receive. The study focused on testing of banking services in Bangladesh to know the gap between customer expectation and customer satisfaction. Findings of the study clearly suggest that clients are overall satisfied, and their attitude is very positive towards Prime Bank Limited Rangpur Branch. It also shows that they are not delighted with existing services. The study recommends putting more attention for the services, providing something new to the customers to gain competitive advantage and have an impact for a long time and help developing the sector with a fair competitive environment.
    Metadata:
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    Published as:
    Journal article     Show details
    Pub. DOI:
    https://doi.org/10.18034/abr.v5i2.53
    Publisher:
    Asian Business Consortium
    Pub. Date:
    2015
    Journal:
    Asian Business Review
    Volume:
    5
    Issue:
    2
    Page Range:
    50 - 53
    ISSN:
    2304-2613, 2305-8730
    Status:
    Published
    Last Updated:
    4 years ago
    License:
    Attribution-NonCommercial
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