• Entrepreneurial Orientation Effects on Market Orientation and SMEs Business Performance – A SEM Approach

    Author(s):
    Affendy Abu Hassim (see profile) , Mohd Farid Shamsudin
    Date:
    2015
    Subject(s):
    Academic writing, Business writing
    Item Type:
    Article
    Permanent URL:
    http://dx.doi.org/10.17613/hngg-my61
    Abstract:
    This paper examines the relationships between entrepreneurial orientation, market orientation, and firm performance. There has been relatively little research that examines the relationship between strategic orientations, such as entrepreneurial orientation and market orientation and their consequences on firm performance in developing countries. This paper represents an attempt to do so from the Malaysian perspectives. A response from sample of 386 management of SMEs in Malaysia which were obtained by mail survey are tested on their Hypothesized relationship using SEM analysis method with SEM AMOS 18 and SPSS 17 applications. The findings show that the entrepreneurial orientation and market orientation exert a positive effect on firm business performance. The reported results in this paper present an important ground for SMEs management in formulating and implementing strategies to improve their business performance. This paper provides recommendations for entrepreneurs of how their entrepreneurial orientation and market orientation influenced their firm performance. Research’s limitations and recommendations for future research were also discussed.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    4 years ago
    License:
    All Rights Reserved
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