• All change please: your museum and audiences online

    Author(s):
    Mia Ridge (see profile)
    Date:
    2011
    Group(s):
    Archives
    Subject(s):
    Museums, Museums--Study and teaching
    Item Type:
    Book chapter
    Tag(s):
    archives, Museum studies
    Permanent URL:
    http://dx.doi.org/10.17613/M63W69
    Abstract:
    In this new ground-breaking book leading innovators from both sides of the Atlantic explore how museums can create an effective social media strategy to engage with new and existing audiences. This pioneering volume comprises of influential museum professionals explaining how to use social media to: reach new audiences; enhance access; increase visitor participation; enable and attract user-generated content; create new marketing opportunities; expand brand development; increase revenue generation; and improve the overall visitor experience.
    Metadata:
    xml
    Published as:
    Book chapter     Show details
    Publisher:
    Museum Identity
    Pub. Date:
    April 2011
    Book Title:
    Museums Forward: social media, broadcasting and the web
    Author/Editor:
    Gregory Chamberlain
    Chapter:
    All change please: your museum and audiences online
    Status:
    Published
    Last Updated:
    7 years ago
    License:
    All Rights Reserved
    Share this:

    Downloads

    Item Name: pdf allchangeplease_final_preprint_2015.pdf
      Download View in browser
    Activity: Downloads: 203

    Back to Deposits