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Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements
Author(s):
MADHUSMITA DAS SANGEETA SHARMA
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2018
Group(s):
Communication Studies
,
Digital Humanists
,
Film-Philosophy
,
Film Studies
,
Television Studies
Subject(s):
Advertising
,
Advertising--Moral and ethical aspects
,
Young adult literature
,
Broadcast journalism
,
Motion pictures, Indic
,
Perception
Item Type:
Article
Tag(s):
TV advertisements
,
portrayal of women
,
young adult
,
Advertising ethics
,
Indian cinema
,
Gender
Search term matches:
Title
... Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian
Television
...
Tag
...
tv
advertisements
...
Full Text
... that majority of the respondents agreed that women in Indian
TV
advertisements
are mostly depicted as young ...
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