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• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

  Author(s):

  Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson

  Date:

  2015

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design

  Item Type:

  Book chapter

  Tag(s):

  consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

  Search term matches:

  Tag

  ... relationship marketing ...

  
  

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