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• A Business of One or Nurturing the Craft: Who are You?

  Author(s):

  Mark Deuze, Ilana Gershon (see profile)

  Date:

  2019

  Group(s):

  Anthropology, Labor Studies

  Subject(s):

  Mass media--Study and teaching, Journalism, Neoliberalism

  Item Type:

  Book chapter

  Tag(s):

  journalists, branding, personal branding, hayek, Media studies

  Search term matches:

  Tag

  ... personal branding ...

  Full Text

  ... being conscious of the fact that you have and are a personal brand. Branding yourself has become a ubiquitous ...

  
  

• Selling Your Self in the United States

  Author(s):

  Ilana Gershon (see profile)

  Date:

  2015

  Group(s):

  Anthropology, Labor Studies

  Subject(s):

  Casual labor, Digital media

  Item Type:

  Article

  Tag(s):

  personal branding, corporate personhood, employment, hiring, Contingent labor

  Search term matches:

  Tag

  ... personal branding ...

  Full Text

  ... a character, often framed by personal branding experts as the best version of oneself that one can be ...

  
  

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