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Analyzing Relationship between Innovation Strategies and Performance of Newspaper Firms in North and Central India
Editor(s):
Jyotirmaya Patnaik
(see profile)
Date:
2019
Group(s):
Communication Studies
,
Digital Humanists
,
Electronic Literature
,
Feminist Humanities
,
Information Ecosystems
Subject(s):
Indian literature
,
Media and conflict
,
New media
,
Journalism
,
Art journaling
Item Type:
Article
Tag(s):
Financial performance
,
marketing innovation
,
market performance
,
newspaper firms
,
product innovation
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...
marketing
innovation
...
Full Text
... . The innovation strategies analyzed here are product innovation,
marketing
innovation
, and societal
marketing
...
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