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• Analyzing Relationship between Innovation Strategies and Performance of Newspaper Firms in North and Central India

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2019

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Information Ecosystems

  Subject(s):

  Indian literature, Media and conflict, New media, Journalism, Art journaling

  Item Type:

  Article

  Tag(s):

  Financial performance, marketing innovation, market performance, newspaper firms, product innovation

  Search term matches:

  Tag

  ... marketing innovation ...

  Full Text

  ... . The innovation strategies analyzed here are product innovation, marketing innovation, and societal marketing ...

  
  

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