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• Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India

  Author(s):

  SANJAY JERATH MRINALINI PANDEY

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2015

  Group(s):

  Communication Studies, Cultural Studies, Feminist Humanities, Film-Philosophy, Television Studies

  Subject(s):

  Television--Study and teaching, Advertising, Commercial art, Women--Social life and customs, Journalism

  Item Type:

  Article

  Tag(s):

  cognitive behaviour, emotional contents, emotional outcome, Television studies, Advertising art, Women’s culture

  Search term matches:

  Tag

  ... emotional outcome ...

  Full Text

  ... in the emotional outcome of the respondent after viewing the advertisement. This study provides the insights ...

  
  

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