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• Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

  Author(s):

  HARSHITA GUPTA SAUMYA SINGH

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Film Studies, Information Ecosystems

  Subject(s):

  Broadcast journalism, Social media, Advertising, Communication, Digital media

  Item Type:

  Article

  Tag(s):

  Guerrilla marketing, customer centric approach, YouTube, content analysis, advertisement appeals

  Search term matches:

  Tag

  ... customer centric approach ...

  Full Text

  ... to this new form of advertising platform. Keywords: Guerrilla marketing, customer centric approach, You ...

  
  

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