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• Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

  Author(s):

  Udara Rangana Jayathilaka (see profile)

  Date:

  2020

  Subject(s):

  International business enterprises

  Item Type:

  Abstract

  Tag(s):

  Brand switch, Glocalization, KNN, Logistic Regression, machine learning

  Search term matches:

  Title

  ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization ...

  Tag

  ... brand switch ...

  Full Text

  ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization Udara Rangana ...

  
  

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