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• Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

  Author(s):

  Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman

  Date:

  2018

  Subject(s):

  Consumer culture, Consumption, Punishment, Ethics, Advertising ethics

  Item Type:

  Article

  Tag(s):

  harmfulness, unethical behavior, consumer cheating, brand punishment

  Search term matches:

  Tag

  ... brand punishment ...

  Full Text

  ... While brand punishment ? through either individual or collective action ? has received ample attention ...

  
  

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