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• ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ

  Author(s):

  Maksym Gorikhovskyi (see profile) , Alina Horihovska, Valerik Oganesyan

  Date:

  2021

  Item Type:

  Article

  Tag(s):

  Adidas, advertising companies, corporate policy, marketing communications, Nike, sports brand, world leaders, рекламні кампанії, світові лідери, спортивний бренд

  Search term matches:

  Tag

  ... sports brand ...

  
  

• Brandlife

  Author(s):

  Andrej Drapal (see profile)

  Date:

  2016

  Subject(s):

  Marketing, Branding (Marketing), Memetics

  Item Type:

  Book

  Tag(s):

  branding, marketing, Communication, memes, memetics, evolutionary theory

  Search term matches:

  Subject

  ... Branding (Marketing) ...

  Tag

  ... branding ...

  Full Text

  ... 1 brandlife Brand?s mystery unveiled Standard Branding Model? explained in detail by brand ...

  
  

• Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

  Author(s):

  Udara Rangana Jayathilaka (see profile)

  Date:

  2020

  Subject(s):

  International business enterprises

  Item Type:

  Abstract

  Tag(s):

  Brand switch, Glocalization, KNN, Logistic Regression, machine learning

  Search term matches:

  Title

  ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization ...

  Tag

  ... brand switch ...

  Full Text

  ... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization Udara Rangana ...

  
  

• The Impact of Presence in Global Online Marketplace on Global Brand Awareness

  Author(s):

  Valeria Garcia (see profile)

  Date:

  2021

  Item Type:

  Article

  Tag(s):

  Global Brand awareness, Global Online Marketplace, Small and Medium Enterprises (SMEs)

  Search term matches:

  Title

  ... The Impact of Presence in Global Online Marketplace on Global Brand Awareness ...

  Tag

  ... global brand awareness ...

  Full Text

  ... 2021, Vol. 1, No. 1 The Impact of Presence in Global Online Marketplace on Global Brand ...

  
  

• Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

  Author(s):

  JYOTI RAGHAVAN

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2014

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies

  Subject(s):

  Advertising, Communication, Journalism, Mass media

  Item Type:

  Article

  Tag(s):

  Public service advertisements, corporate social responsibility, positioning, branding, Public culture

  Search term matches:

  Title

  ... Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony ...

  Tag

  ... branding ...

  Full Text

  ... 82 Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony JYOTI ...

  
  

• An analysis of VICE Media’s Expedient Commodification of Modern Hipster Culture as a Motif of Contemporary Capitalism

  Author(s):

  NICHOLAS RYAN WARD

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2016

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

  Subject(s):

  Mass media and war, Journalism, Communication, Communication--Study and teaching, Mass media, Culture, Identity (Psychology)

  Item Type:

  Article

  Tag(s):

  media, VICE Media, hipster, hipsterism, millennial, consumerism, media conglomeration, branding, Media and conflict, Communication studies, Identity

  Search term matches:

  Tag

  ... branding ...

  
  

• Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements

  Author(s):

  N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN J. DANIEL INBARAJ

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Cultural Studies, Electronic Literature, Feminist Humanities, Information Ecosystems

  Subject(s):

  Journalism, Communication, Mass media, Motion pictures, Indic, Motion pictures and history

  Item Type:

  Article

  Tag(s):

  Brand placement, intrinsic cue, extrinsic cue, Bollywood movies, film production houses, content analysis, Indian cinema, Film and history

  Search term matches:

  Title

  ... Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements ...

  Tag

  ... brand placement ...

  Full Text

  ... /49149 Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements N ...

  
  

• Brand Marketing Trends in Russian Social Media

  Author(s):

  VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

  Subject(s):

  Russia, Area studies, Social media, Digital communications, Digital media, Advertising

  Item Type:

  Article

  Tag(s):

  brand marketing, engagement index, Ecommerce, Russian studies, Digital communication, New media

  Search term matches:

  Title

  ... Brand Marketing Trends in Russian Social Media ...

  Tag

  ... brand marketing ...

  Full Text

  ... 3/49478 Brand Marketing Trends in Russian Social Media VERONIKA YU. CHERNOVA1, OKSANA V ...

  
  

• Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies in Malaysia

  Author(s):

  JAMILAH AHMAD Jamilah Ahmad

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2019

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

  Subject(s):

  Social media, Digital media, Public relations, Journalism

  Item Type:

  Article

  Tag(s):

  Corporate social responsibility, corporate brand, Axiata group, Maxis Berhad, Public culture

  Search term matches:

  Title

  ... Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies ...

  Tag

  ... corporate brand ...

  
  

• Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach

  Author(s):

  Jenny Grant Rankin (see profile)

  Date:

  2020

  Group(s):

  Digital Humanists, Education and Pedagogy, Education Sciences, Public Humanities

  Subject(s):

  Science, Education, Communication, Digital communications, Research, Social media, Public speaking

  Item Type:

  Book

  Tag(s):

  knowledge dissemination, data dissemination, branding, Digital communication

  Search term matches:

  Tag

  ... branding ...

  Full Text

  ... media (maximizing exposure and branding, leveraging time-saving tools) • media (landing interviews ...

  
  

• TRANSPARENCY AS A REPUTATIONAL VARIABLE OF THE CRISIS COMMUNICATION IN THE MEDIA CONTEXT OF WANNACRY CYBERATTACK

  Editor(s):

  Alicia López Mendoza (see profile)

  Date:

  2019

  Item Type:

  Article

  Tag(s):

  WannaCry – media analysis – crisis communication – reputation – corporate brand

  Search term matches:

  Tag

  ... wannacry – media analysis – crisis communication – reputation – corporate brand ...

  Full Text

  ... of the corporate brands in the Telecommunications sector, the immediate reaction, the informative transparency ...

  
  

• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

  Author(s):

  Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang

  Date:

  2019

  Group(s):

  Business Management

  Subject(s):

  Consumption (Economics), Metadata, Commercial statistics, Product design

  Item Type:

  Article

  Tag(s):

  consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data

  Search term matches:

  Title

  ... How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta ...

  Tag

  ... consumer-brand relationship ...

  Full Text

  ... 1 How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations ...

  
  

• A Business of One or Nurturing the Craft: Who are You?

  Author(s):

  Mark Deuze, Ilana Gershon (see profile)

  Date:

  2019

  Group(s):

  Anthropology, Labor Studies

  Subject(s):

  Mass media--Study and teaching, Journalism, Neoliberalism

  Item Type:

  Book chapter

  Tag(s):

  journalists, branding, personal branding, hayek, Media studies

  Search term matches:

  Tag

  ... branding ...

  Full Text

  ... of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout ...

  
  

• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

  Author(s):

  Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson

  Date:

  2015

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design

  Item Type:

  Book chapter

  Tag(s):

  consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

  Search term matches:

  Title

  ... Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating ...

  Tag

  ... consumer-brand relationships ...

  Full Text

  ... Treachery: When Interpersonal Connections Guard Against Brand Cheating MIRANDA ...

  
  

• Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

  Author(s):

  Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman

  Date:

  2018

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects

  Item Type:

  Article

  Tag(s):

  harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics

  Search term matches:

  Title

  ... Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically ...

  Tag

  ... brand punishment ...

  Full Text

  ... 1 Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically Jeff ...

  
  

• Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie

  Author(s):

  K.E. Goldschmitt (see profile)

  Date:

  2017

  Subject(s):

  Ethnomusicology, Musicology, Popular music

  Item Type:

  Book chapter

  Tag(s):

  Brand, Brazil, marketing, music industry, Popular Music Studies

  Search term matches:

  Title

  ... Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...

  Tag

  ... brand ...

  Full Text

  ... Bossa nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...

  
  

• Selling Your Self in the United States

  Author(s):

  Ilana Gershon (see profile)

  Date:

  2015

  Group(s):

  Anthropology, Labor Studies

  Subject(s):

  Casual labor, Digital media

  Item Type:

  Article

  Tag(s):

  personal branding, corporate personhood, employment, hiring, Contingent labor

  Search term matches:

  Tag

  ... personal branding ...

  Full Text

  ... should also take oneself to be an entity that requires a brand. Some ethnographic questions arise when job ...

  
  

• Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan

  Author(s):

  Lori Morimoto (see profile)

  Date:

  2017

  Subject(s):

  Fans (Persons), Television

  Item Type:

  Conference paper

  Tag(s):

  Japanese fans, Sherlock, Benedict Cumberbatch, Nation-branding, Fan studies

  Search term matches:

  Title

  ... Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan ...

  Tag

  ... nation-branding ...

  Full Text

  ...   1   Rationalized  Passions:  Sherlock  and  Nation-­‐branded  Boy  Booms  in ...

  
  

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