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ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ

Author(s):

Maksym Gorikhovskyi (see profile) , Alina Horihovska, Valerik Oganesyan

Date:

2021

Item Type:

Article

Tag(s):

Adidas, advertising companies, corporate policy, marketing communications, Nike, sports brand, world leaders, рекламні кампанії, світові лідери, спортивний бренд

Search term matches:

Tag
... advertising companies ...
Social media sites and teenage purchase intention in online shopping: an experimental study

Author(s):

Juan Manuel Rojas Salazar (see profile)

Date:

2017

Subject(s):

Social media

Item Type:

Article

Tag(s):

ANOVA, Buying intention, E-Advertising, Teenagers

Search term matches:

Tag
... e-advertising ...
Full Text
... teens to make online purchases. Word of Mouth and E-Advertising are two of the elements we found ...
Communication through Advocacy Advertising for Public Health Promotion

Author(s):

MAHENDRA KUMAR PADHY

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2014

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Medical Humanities

Subject(s):

Medical policy, Medical ethics, Journalism, Communication, Digital communications

Item Type:

Article

Tag(s):

Advocacy advertising, advertising campaign, anti-smoking, fear appeal, Health policy, Digital communication

Search term matches:

Title
... Communication through Advocacy Advertising for Public Health Promotion ...
Tag
... advocacy advertising ...
Full Text
... 92 Communication through Advocacy Advertising for Public Health Promotion MAHENDRA KUMAR PADHY ...
Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

Author(s):

JYOTI RAGHAVAN

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2014

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies

Subject(s):

Advertising, Communication, Journalism, Mass media

Item Type:

Article

Tag(s):

Public service advertisements, corporate social responsibility, positioning, branding, Public culture

Search term matches:

Title
... Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony ...
Subject
... Advertising ...
Tag
... public service advertisements ...
Full Text
... 82 Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony JYOTI ...
Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India

Author(s):

DARSHANA LIYANAGE

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2014

Group(s):

Communication Studies, Cultural Studies, Electronic Literature, Film Studies, Television Studies

Subject(s):

Advertising, Advertising--Moral and ethical aspects, Communication, Journalism, India

Item Type:

Article

Tag(s):

Ethnic marketing, imagining, reproduction, text, Advertising ethics, Representation

Search term matches:

Title
... Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India ...
Subject
... Advertising ...
Tag
... advertising ethics ...
Full Text
... 43 Media Watch 6 (1) Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast ...
Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India

Author(s):

SANJAY JERATH MRINALINI PANDEY

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2015

Group(s):

Communication Studies, Cultural Studies, Feminist Humanities, Film-Philosophy, Television Studies

Subject(s):

Television--Study and teaching, Advertising, Commercial art, Women--Social life and customs, Journalism

Item Type:

Article

Tag(s):

cognitive behaviour, emotional contents, emotional outcome, Television studies, Advertising art, Women’s culture

Search term matches:

Title
... Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India ...
Subject
... Advertising ...
Tag
... advertising art ...
Full Text
... /65662 Rural Women Psychology and Emotional Contents in Indian Television Advertisements SANJAY JERATH ...
Mapping the Portrayal of Females in Contemporary Indian Advertisements

Author(s):

SHYAMA KUMARI SHRADHA SHIVANI

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2015

Group(s):

Communication Studies, Digital Humanists, Feminist Humanities, Film-Philosophy, Television Studies

Subject(s):

Advertising, India, Journalism, Communication, Broadcast journalism

Item Type:

Article

Tag(s):

Portrayal, content analysis, stereotyping, advertisements

Search term matches:

Title
... Mapping the Portrayal of Females in Contemporary Indian Advertisements ...
Subject
... Advertising ...
Tag
... advertisements ...
Full Text
... .15655/mw/2015/v6i2/65660 Mapping the Portrayal of Females in Contemporary Indian Advertisements SHYAMA ...
Corporate Social Responsibility: Relevance of MTN’s Who Wants to Be a Millionaire’ Programme in Nigeria

Author(s):

OKPOKO CHINWE ABODUNRIN KEMI

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2016

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Feminist Humanities

Subject(s):

Nigeria, Advertising, Public relations, Journalism, Communication

Item Type:

Article

Tag(s):

Corporate social responsibility, MTN, sponsorship, advertising and public relations

Search term matches:

Subject
... Advertising ...
Tag
... advertising and public relations ...
Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites

Author(s):

ARUN KUMAR MRINALINI PANDEY

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2016

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems

Subject(s):

Social media, Advertising, Consumer behavior--Social aspects, Communication, Journalism

Item Type:

Article

Tag(s):

advertising beliefs, attitudes, Consumer culture

Search term matches:

Title
... Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social ...
Subject
... Advertising ...
Tag
... advertising beliefs ...
Full Text
... /98729 Indian Consumers' Beliefs, Attitudes and Behavioural Responses towards Advertising on Social Networking ...
Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach

Author(s):

SURESH KUMAR G

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2018

Group(s):

Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies

Subject(s):

Advertising, Social media, Advertising--Moral and ethical aspects, Communication, Digital communications

Item Type:

Article

Tag(s):

Permission marketing, SMS advertising acceptance, Indian setting, Advertising ethics, Digital communication

Search term matches:

Title
... Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach ...
Subject
... Advertising ...
Tag
... sms advertising acceptance ...
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

Author(s):

HARSHITA GUPTA SAUMYA SINGH

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2018

Group(s):

Communication Studies, Digital Humanists, Electronic Literature, Film Studies, Information Ecosystems

Subject(s):

Broadcast journalism, Social media, Advertising, Communication, Digital media

Item Type:

Article

Tag(s):

Guerrilla marketing, customer centric approach, YouTube, content analysis, advertisement appeals

Search term matches:

Title
... Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas ...
Subject
... Advertising ...
Tag
... advertisement appeals ...
Full Text
... : YouTube Advertising for the Guerrillas HARSHITA GUPTA & SAUMYA SINGH Indian Institute of Technology ...
Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

Author(s):

MADHUSMITA DAS SANGEETA SHARMA

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2018

Group(s):

Communication Studies, Digital Humanists, Film-Philosophy, Film Studies, Television Studies

Subject(s):

Advertising, Advertising--Moral and ethical aspects, Young adult literature, Broadcast journalism, Motion pictures, Indic, Perception

Item Type:

Article

Tag(s):

TV advertisements, portrayal of women, young adult, Advertising ethics, Indian cinema, Gender

Search term matches:

Title
... Advertisements ...
Subject
... Advertising ...
Tag
... tv advertisements ...
Full Text
... Advertisements MADHUSMITA DAS & SANGEETA SHARMA Birla Institute of Technology & Science, India The purpose ...
Typefaces as Film Stars

Author(s):

Peter Bain (see profile)

Date:

2005

Subject(s):

Commercial art, Graphic arts, Design, History

Item Type:

Article

Tag(s):

Handlettering, Typesetting, New York City, Letterforms, Typography, Advertising art, Design (graphic), Design history

Search term matches:

Tag
... advertising art ...
Selling Science in the 20th Century

Author(s):

Megan Miller (see profile)

Date:

2017

Group(s):

Archives, History

Subject(s):

Public history, Library materials--Digitization, Archival materials--Digitization, Commercial art, Archival materials

Item Type:

Presentation

Tag(s):

Digitisation, Advertising art, Digital archives

Search term matches:

Tag
... advertising art ...
Full Text
... to your message? I’m going to talk a bit about advertising...which makes sense in a talk titled “Selling Science ...
Brass instruments and Victorian trade cards

Author(s):

Gavin Holman (see profile)

Date:

2020

Group(s):

North American British Music Studies Association

Subject(s):

Brass instruments

Item Type:

Article

Tag(s):

Trade advertisements, Victorian advertisements, Brass Instruments

Search term matches:

Tag
... trade advertisements ...
Full Text
... ), Victorian companies often included trade cards advertising their wares with various pictorial images ...
Communication strategies in the new economy: the case studies of Wallapop, Westwing and Fotocasa

Editor(s):

VIVAT Academia (see profile)

Date:

2019

Item Type:

Article

Tag(s):

integrated marketing communication - new economy - advertising - public relations - digital marketing - growth hacking - communication strategy - 360 communication

Search term matches:

Tag
... integrated marketing communication - new economy - advertising - public relations - digital ...
Full Text
... - new economy - advertising - public relations - digital marketing - growth hacking - communication ...
Art direction and advertising production: analyze, connect, experiment and create

Author(s):

VIVAT Academia (see profile)

Date:

2019

Item Type:

Article

Tag(s):

learning experience - educational innovation - autonomous learning - cognitive profile - art direction - advertising production - EHEA

Search term matches:

Title
... Art direction and advertising production: analyze, connect, experiment and create ...
Tag
... direction - advertising production - ehea ...
Full Text
... .147.65-86 65 RESEARCH ART DIRECTION AND ADVERTISING PRODUCTION ANALYZE, CONNECT, EXPERIMENT AND CREATE ...
DOES THE INTENSITY OF SEXUAL STIMULI AND FEMINISM INFLUENCE THE ATTITUDES OF CONSUMERS TOWARD SEXUAL APPEALS AND ETHICAL JUDGMENT? AN ECUADORIAN PERSPECTIVE

Editor(s):

Alicia López Mendoza (see profile)

Date:

2019

Item Type:

Article

Tag(s):

nudity - ethical judgment - feminist thinking - sexual advertising - hostile sexism

Search term matches:

Tag
... nudity - ethical judgment - feminist thinking - sexual advertising - hostile sexism ...
Full Text
... thought, in a Latin cultural context, influenced the attitude toward different advertisements that used ...
Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

Author(s):

Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman

Date:

2018

Subject(s):

Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects

Item Type:

Article

Tag(s):

harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics

Search term matches:

Subject
... Advertising--Moral and ethical aspects ...
Tag
... advertising ethics ...
Full Text
... experienced by customers in the USA are consistently below advertised speeds, and that this occurs due ...

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