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• Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

  Author(s):

  Udara Rangana Jayathilaka (see profile)

  Date:

  2020

  Subject(s):

  International business enterprises

  Item Type:

  Abstract

  Tag(s):

  Brand switch, Glocalization, KNN, Logistic Regression, machine learning

  
  

• Customer Segmentation of Cross-border E-commerce based on FRMD Using Unsupervised Machine Learning

  Author(s):

  Udara Rangana Jayathilaka (see profile)

  Date:

  2021

  Subject(s):

  International business enterprises

  Item Type:

  Abstract

  Tag(s):

  Cross-border, Customer segmentation, E-commerce, machine learning, RFM, RFMD

  
  

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