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• Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India

  Author(s):

  DARSHANA LIYANAGE

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2014

  Group(s):

  Communication Studies, Cultural Studies, Electronic Literature, Film Studies, Television Studies

  Subject(s):

  Advertising, Advertising--Moral and ethical aspects, Communication, Journalism, India

  Item Type:

  Article

  Tag(s):

  Ethnic marketing, imagining, reproduction, text, Advertising ethics, Representation

  
  

• Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach

  Author(s):

  SURESH KUMAR G

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies

  Subject(s):

  Advertising, Social media, Advertising--Moral and ethical aspects, Communication, Digital communications

  Item Type:

  Article

  Tag(s):

  Permission marketing, SMS advertising acceptance, Indian setting, Advertising ethics, Digital communication

  
  

• Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

  Author(s):

  MADHUSMITA DAS SANGEETA SHARMA

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Film-Philosophy, Film Studies, Television Studies

  Subject(s):

  Advertising, Advertising--Moral and ethical aspects, Young adult literature, Broadcast journalism, Motion pictures, Indic, Perception

  Item Type:

  Article

  Tag(s):

  TV advertisements, portrayal of women, young adult, Advertising ethics, Indian cinema, Gender

  
  

• Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

  Author(s):

  Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman

  Date:

  2018

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects

  Item Type:

  Article

  Tag(s):

  harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics

  
  

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