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CORE Search Results Start Search Over

  • All Deposits 0
  • MLA Deposits
  • Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India

    Author(s):
    DARSHANA LIYANAGE
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2014
    Group(s):
    Communication Studies, Cultural Studies, Electronic Literature, Film Studies, Television Studies
    Subject(s):
    Advertising, Advertising--Moral and ethical aspects, Communication, Journalism, India
    Item Type:
    Article
    Tag(s):
    Ethnic marketing, imagining, reproduction, text, Advertising ethics, Representation

  • Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach

    Author(s):
    SURESH KUMAR G
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies
    Subject(s):
    Advertising, Social media, Advertising--Moral and ethical aspects, Communication, Digital communications
    Item Type:
    Article
    Tag(s):
    Permission marketing, SMS advertising acceptance, Indian setting, Advertising ethics, Digital communication

  • Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

    Author(s):
    MADHUSMITA DAS SANGEETA SHARMA
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Digital Humanists, Film-Philosophy, Film Studies, Television Studies
    Subject(s):
    Advertising, Advertising--Moral and ethical aspects, Young adult literature, Broadcast journalism, Motion pictures, Indic, Perception
    Item Type:
    Article
    Tag(s):
    TV advertisements, portrayal of women, young adult, Advertising ethics, Indian cinema, Gender

  • Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

    Author(s):
    Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman
    Date:
    2018
    Subject(s):
    Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects
    Item Type:
    Article
    Tag(s):
    harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics

Viewing item 1 to 4 (of 4 items)

  • Author
    • DARSHANA LIYANAGE 1X
    • Jeff D. Rotman 1X
    • Jyotirmaya Patnaik 3X
    • MADHUSMITA DAS SANGEETA SHARMA 1X
    • Mansur Khamitov 1X
    • SURESH KUMAR G 1X
    • Scott Connors 1X
    • more>>
  • Group
    • Communication Studies 3X
    • Cultural Studies 1X
    • Digital Humanists 2X
    • Electronic Literature 2X
    • Feminist Humanities 1X
    • Film Studies 2X
    • Film-Philosophy 1X
    • Television Studies 3X
    • more>>
  • Subject
    • Perception 1X
    • Punishment 1X
    • Young adult literature 1X
    • India 1X
    • Motion pictures, Indic 1X
    • Social media 1X
    • Advertising 3X
    • Advertising--Moral and ethical aspects 4X
    • Broadcast journalism 1X
    • Communication 2X
    • Consumer behavior--Social aspects 1X
    • Consumption (Economics) 1X
    • Digital communications 1X
    • Ethics 1X
    • Journalism 1X
    • more>>
  • Item Type
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  • Date
    • 2018 3X
    • 2014 1X
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