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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Author(s):
Mansur Khamitov
(see profile)
,
Matthew Thomson
,
Xin (Shane) Wang
Date:
2019
Group(s):
Business Management
Subject(s):
Consumption (Economics)
,
Metadata
,
Commercial statistics
,
Product design
Item Type:
Article
Tag(s):
consumer-brand relationship
,
customer brand loyalty
,
brand relationship elasticity
,
meta-analysis
,
empirical generalizations
,
Consumption
,
Close relationships
,
Business data
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