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• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

  Author(s):

  Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang

  Date:

  2019

  Group(s):

  Business Management

  Subject(s):

  Consumption (Economics), Metadata, Commercial statistics, Product design

  Item Type:

  Article

  Tag(s):

  consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data

  
  

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