• Genres in new economies of language

    Author(s):
    Ilana Gershon (see profile) , Micheal M. Prentice
    Date:
    2021
    Group(s):
    Anthropology, Labor Studies
    Item Type:
    Article
    Tag(s):
    genres, social change, value
    Permanent URL:
    https://doi.org/10.17613/3h69-b627
    Abstract:
    This article suggests that one of the understudied and substantive ways in which actors produce and transform social hierarchies and classifications is by aligning and misaligning genres. Alignments within and across genres have furnished methods for construing and evaluating qualities of people – as examples, the genre repertoires of job applications or promotion dossiers. A fine attunement to new and emergent semiotic alignments via genres can also reveal how people are engaging with social and technological transformations. To study this, we advocate turning to four focal points: shifting genre hierarchies, stabilizing genres, cross-genre identities, and empty genres.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    3 months ago
    License:
    Attribution
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